To develop programs that promote libraries and library issues nationwide. To assist ÂÜÀòÍøÊÓƵmembers in promoting their libraries at the local, state and national levels. To work closely with the ÂÜÀòÍøÊÓƵCommunications and Marketing Office and ÂÜÀòÍøÊÓƵofficers, committees and units in developing and coordinating promotional and marketing programs and tools for libraries, librarians and ALA, including National Library Week and other national campaigns focused on the continuing support of libraries.